Nadine Lustre and Sam Concepcion’s ‘Indak’ is failing at the box office

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- Nadine Lustre and Sam Concepcion’s Indak failed to be a hit at the box office
- The film reportedly had low earnings from its first day of showing
- It was battling at the box office with Hello, Love, Goodbye and Cinemalaya’s film entries

Nadine Lustre and Sam Concepcion’s movie Indak didn’t make much of an impact in Philippine cinemas. The movie produced by Viva Films, premiered last August 7, Wednesday in 137 cinemas—44 cinemas in Metro Manila, 52 cinemas in Luzon, and 41 cinemas combined in Visayas and Mindanao.
Indak is the first-ever Filipino dance musical film but it failed to catch the interest of most Pinoy moviegoers. It reportedly had low earnings on its opening day and on its second day, the figures declined to 35%. It was pulled out from several cinemas nationwide. Because of this, some speculated that the film will struggle to hit a P10 million mark during its whole run.
It followed the opening of the Star Cinema film Hello, Love, Goodbye starring Kathryn Bernardo and Alden Richards. As of August 13, the film earned a gross income of more than P500 million at the box office since it was released on July 31. The hit movie is currently on its second week. Some reports said that several cinemas chose Hello, Love, Goodbye and the foreign film Hobbs & Shaw over Nadine’s Indak while Michael V.’s Family History received an additional 20 cinemas.
There are rumors that the eighth-day gross income of KathDen’s movie was even higher than the first day earnings of Indak. Viva Films has not yet announced the movie’s income as of this writing.
Apart from KathDen’s movie, Indak was also competing for moviegoers’ attention with the Cinemalaya Film Festival from August 2 to August 14. The country’s biggest independent film festival is currently celebrating its 15th year. It highlighted ten full-length films and ten short feature films. The films included Edward, Pandanggo sa Hukay, John Denver Trending, Tabon, Belle Douleur, Ani, F#*@bois, Iska, Malamaya, and Children of the River.
The lack of promotions of Viva Films and competing with Hello, Love, Goodbye and Cinemalaya entries are the pinpointed reasons for Indak‘s downfall.
Indak‘s gross income is expected to pick up with its international screenings in Singapore, Dubai, (August 15) Kuwait, Qatar, Bahrain, Oman (August 22), and USA (August 23).
Helmed by Director Paul Basinillo, Indak tells the story of Jen (Nadine), a dancer from the province who meets Vin (Sam) when her dance video goes viral online. Jen is then invited to be part of a dance group that’s set to compete in South Korea. She tries to come to terms with the challenges along the way.
Its cast members also include Yayo Aguila, G-Force dancers, Julian Trono, Vitto Marquez, Zarah Tolentino, Rose Van Ginkel, Race Matias, Aubrey Caraan, Keiko Nakajima, and Nicole Omillo.
Source: https://www.msn.com